Item score | |||||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | Trend p | ||
(A) Comprehensibility scale | |||||||
1) Read | N | 7 | 24 | 209 | 169 | 191 | 0.023 |
n | 1 | 13 | 87 | 85 | 101 | ||
14.3% | 54.2% | 41.6% | 50.3% | 52.9% | |||
2) Understand | N | 7 | 32 | 205 | 185 | 171 | 0.040 |
n | 1 | 21 | 79 | 95 | 91 | ||
14.3% | 65.6% | 38.5% | 51.4% | 53.2% | |||
3) Remember | N | 11 | 48 | 250 | 168 | 123 | < 0.001 |
n | 3 | 23 | 96 | 92 | 73 | ||
27.3% | 47.9% | 38.4% | 54.8% | 59.3% | |||
4) Locate | N | 8 | 26 | 280 | 170 | 116 | < 0.001 |
n | 3 | 12 | 111 | 89 | 72 | ||
37.5% | 46.2% | 39.6% | 52.4% | 62.1% | |||
5) Keep | N | 9 | 24 | 245 | 203 | 119 | < 0.001 |
n | 1 | 14 | 92 | 99 | 81 | ||
11.1% | 58.3% | 37.6% | 48.8% | 68.1% | |||
(B) Persuasiveness scale | |||||||
1) Believable | N | 13 | 43 | 292 | 226 | 26 | < 0.001 |
n | 3 | 11 | 108 | 145 | 20 | ||
23.1% | 25.6% | 37.0% | 64.2% | 76.9% | |||
2) Convincing | N | 15 | 57 | 308 | 199 | 21 | < 0.001 |
n | 3 | 17 | 128 | 120 | 19 | ||
20.0% | 29.8% | 41.6% | 60.3% | 90.5% | |||
3) Important | N | 35 | 115 | 320 | 110 | 20 | < 0.001 |
n | 14 | 39 | 145 | 71 | 18 | ||
40.0% | 33.9% | 45.3% | 64.5% | 90.0% | |||
4) Confident | N | 37 | 95 | 344 | 107 | 17 | < 0.001 |
n | 10 | 34 | 151 | 77 | 15 | ||
27.0% | 35.8% | 43.9% | 72.0% | 88.2% | |||
5) Friends | N | 32 | 80 | 310 | 155 | 23 | < 0.001 |
n | 11 | 28 | 132 | 96 | 20 | ||
34.4% | 35.0% | 42.6% | 61.9% | 87.0% | |||
6) Positive thoughts | N | 31 | 56 | 386 | 108 | 19 | < 0.001 |
n | 6 | 12 | 169 | 82 | 18 | ||
19.4% | 21.4% | 43.8% | 75.9% | 94.7% | |||
7) Agreeable | N | 9 | 20 | 346 | 192 | 33 | < 0.001 |
n | 0 | 7 | 131 | 120 | 29 | ||
0.0% | 35.0% | 37.9% | 62.5% | 87.9% |