Overall scale score | Internal consistency among all items | Internal consistency among each scale items | ||||
---|---|---|---|---|---|---|
Mean | SD | Cronbach alpha | Item-total correlation | Cronbach alpha | Item-total correlation | |
(A) Comprehensibility scale | 3.70 | 0.82 | 0.88 | 0.93 | ||
1) Read | 0.54 | 0.80 | ||||
2) Understand | 0.58 | 0.87 | ||||
3) Remember | 0.57 | 0.81 | ||||
4) Locate | 0.59 | 0.83 | ||||
5) Keep | 0.65 | 0.77 | ||||
(B) Persuasiveness scale | 3.15 | 0.61 | 0.88 | |||
1) Believable | 0.66 | 0.71 | ||||
2) Convincing | 0.64 | 0.73 | ||||
3) Important | 0.45 | 0.60 | ||||
4) Confident | 0.55 | 0.71 | ||||
5) Friends | 0.53 | 0.67 | ||||
6) Positive thoughts | 0.51 | 0.65 | ||||
7) Agreeable | 0.59 | 0.62 |