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Table 3 Daily average sales (in Japanese yen) of vegetables and fruits in 2006–2007

From: Point-of-purchase health information encourages customers to purchase vegetables: objective analysis by using a point-of-sales system

 

Store I (intervention store)

Store C (control store)

Stage

Stage

Pre-intervention (30 days)

Early intervention (30 days)

Late intervention (30 days)

Pre-intervention (30 days)

Early intervention (30 days)

Late intervention (30 days)

Vegetables

 Total

  2006

273,522 ± 47,160

287,290 ± 59,768

237,997 ± 61,804

218,195 ± 37,593

233,597 ± 38,093

196,355 ± 35,789

  2007

250,215 ± 42,286

289,169 ± 58,934

259,414 ± 64,825

208,193 ± 29,595

219,784 ± 34,420

184,841 ± 32,984

   Adjusted

244,695 ± 38,929

276,429 ± 55,652

251,431 ± 64,101

212,754 ± 28,465

220,060 ± 34,245

187,695 ± 32,720

  ∆sales (%)

−5.7 ± 23.2

3.2 ± 23.3

12.7 ± 27.2

−1.6 ± 23.0

−2.9 ± 23.6

−2.8 ± 24.5

   

ρ = 0.309, P for trend = 0.003

  

ρ = −0.026, P for trend = 0.810

   Adjusted

−7.8 ± 22.1

−1.4 ± 22.0

9.1 ± 26.4

0.7 ± 23.3

−2.8 ± 23.6

−1.2 ± 25.0

   

ρ = 0.285, P for trend = 0.006

  

ρ = −0.037, P for trend = 0.728

 Green leafy

  2006

49,860 ± 9,693

55,593 ± 14,954

42,280 ± 15,855

34,289 ± 6,929

38,800 ± 7,970

29,120 ± 7,925

  2007

41,819 ± 7,011

50,737 ± 11,594

46,927 ± 13,509

33,231 ± 5,469

34,745 ± 6,897

30,587 ± 5,929

   Adjusted

40,884 ± 6,456

48,544 ± 11,152

45,512 ± 13,397

33,982 ± 5,540

34,797 ± 6,918

31,053 ± 5,875

  ∆sales (%)

−13.2 ± 22.8

−5.3 ± 23.8

18.5 ± 33.9

1.1 ± 29.1

−7.7 ± 22.4

12.6 ± 36.1

   

ρ = 0.414, P for trend < 0.001

  

ρ = 0.138, P for trend = 0.195

   Adjusted

−15.1 ± 22.0

−9.5 ± 22.9

14.6 ± 32.5

3.4 ± 29.6

−7.6 ± 22.3

14.5 ± 37.2

   

ρ = 0.396, P for trend < 0.001

  

ρ = 0.126, P for trend = 0.238

 Leafy

  2006

41,493 ± 8,845

41,525 ± 7,444

36,798 ± 8,209

31,546 ± 5,810

33,651 ± 8,011

34,459 ± 6,061

  2007

37,865 ± 8,178

39,132 ± 8,062

33,121 ± 8,243

32,104 ± 5,772

30,101 ± 6,282

27,074 ± 6,354

   Adjusted

37,062 ± 7,900

37,397 ± 7,590

32,089 ± 8,083

32,834 ± 5,814

30,140 ± 6,286

27,502 ± 6,391

  ∆sales (%)

−3.8 ± 30.8

−3.1 ± 25.1

−8.2 ± 21.8

7.7 ± 36.8

−4.4 ± 33.8

−18.1 ± 27.7

   

ρ = −0.064, P for trend = 0.550

  

ρ = −0.301, P for trend = 0.004

   Adjusted

−5.8 ± 30.0

−7.4 ± 24.0

−11.2 ± 20.8

10.1 ± 37.1

−4.3 ± 33.8

−16.7 ± 28.4

   

ρ = −0.079, P for trend = 0.459

  

ρ = −0.313, P for trend = 0.003

 Fruit and flower

  2006

65,063 ± 17,931

47,375 ± 10,897

35,010 ± 8,486

65,058 ± 13,183

43,198 ± 9,446

29,612 ± 5,678

  2007

63,526 ± 14,568

53,004 ± 13,389

42,834 ± 6,578

75,276 ± 11,320

63,857 ± 19,641

32,395 ± 7,592

   Adjusted

62,430 ± 15,385

50,585 ± 12,359

41,499 ± 6,572

77,004 ± 11,514

63,904 ± 19,526

32,902 ± 7,666

  ∆sales (%)

0.6 ± 20.4

14.1 ± 26.3

27.4 ± 29.1

20.9 ± 34.5

50.5 ± 43.3

13.7 ± 35.9

   

ρ = 0.390, P for trend < 0.001

  

ρ = −0.069, P for trend = 0.517

   Adjusted

−1.6 ± 19.3

9.1 ± 25.3

23.4 ± 28.7

23.5 ± 34.0

50.7 ± 43.1

15.5 ± 36.5

   

ρ = 0.376, P for trend < 0.001

  

ρ = −0.075, P for trend = 0.480

 Root

  2006

55,335 ± 16,166

74,914 ± 22,619

54,872 ± 23,275

52,008 ± 18,364

72,973 ± 15,111

58,618 ± 15,785

  2007

52,499 ± 17,954

76,796 ± 22,424

59,701 ± 26,120

43,550 ± 12,292

61,657 ± 14,569

57,654 ± 17,723

   Adjusted

51,062 ± 16,227

73,410 ± 21,207

57,907 ± 25,565

44,390 ± 11,887

61,749 ± 14,602

58,536 ± 17,842

  ∆sales (%)

−0.6 ± 37.7

7.9 ± 32.9

18.1 ± 47.6

−10.9 ± 25.4

−11.5 ± 28.1

4.4 ± 40.1

   

ρ = 0.226, P for trend = 0.032

  

ρ = 0.129, P for trend = 0.226

   Adjusted

−3.0 ± 35.5

3.1 ± 30.9

14.4 ± 46.2

−8.8 ± 26.1

−11.4 ± 28.2

6.1 ± 41.0

   

ρ = 0.206, P for trend = 0.052

  

ρ = 0.121, P for trend = 0.256

 Juice

  2006

7,114 ± 5,891

5,823 ± 5,754

5,031 ± 3,974

5,721 ± 5,188

5,136 ± 3,973

4,864 ± 4,293

  2007

5,370 ± 1,926

5,904 ± 2,045

6,112 ± 3,641

4,369 ± 1,813

4,206 ± 2,408

4,195 ± 2,308

   Adjusted

5,254 ± 1,911

5,638 ± 1,912

5,926 ± 3,569

4,474 ± 1,889

4,210 ± 2,404

4,259 ±  2,331

  ∆sales (%)

3.3 ± 70.0

36.2 ± 68.5

49.9 ± 87.8

3.4 ± 66.3

6.0 ± 69.1

12.0 ± 61.3

   

ρ = 0.275, P for trend = 0.009

  

ρ = 0.070, P for trend = 0.511

   Adjusted

1.1 ± 69.5

30.1 ± 64.9

45.2 ± 85.7

6.0 ± 69.0

6.2 ± 69.1

13.8 ± 61.8

   

ρ = 0.280, P for trend = 0.008

  

ρ = 0.067, P for trend = 0.533

 Other

  2006

54,658 ± 10,321

62,059 ± 13,537

64,007 ± 15,309

29,573 ± 7,517

39,840 ± 7,046

39,683 ± 8,253

  2007

49,136 ± 10,400

63,597 ± 15,089

70,719 ± 16,194

19,663 ± 4,581

25,220 ± 5,459

32,936 ± 6,152

   Adjusted

48,003 ± 9,475

60,856 ± 14,520

68,499 ± 15,896

20,070 ± 4,511

25,260 ± 5,489

33,443 ± 6,129

  ∆sales (%)

−6.8 ± 26.2

5.1 ± 25.8

14.6 ± 28.8

−30.8 ± 19.9

−34.3 ± 20.3

−13.7 ± 22.4

   

ρ = 0.314, P for trend = 0.003

  

ρ = 0.292, P for trend = 0.005

   Adjusted

−8.8 ± 25.3

0.6 ± 24.7

11.0 ± 28.1

−29.2 ± 20.6

−34.2 ± 20.4

−12.4 ± 22.7

   

ρ = 0.294, P for trend = 0.005

  

ρ = 0.282, P for trend = 0.007

Fruits

  2006

110,831 ± 102,118

152,325 ± 102,616

105,547 ± 27,141

74,633 ± 18,626

75,589 ± 17,123

75,577 ± 16,433

  2007

117,146 ± 92,745

168,475 ± 126,335

120,717 ± 34,988

61,549 ± 18,026

72,241 ± 20,709

67,070 ± 16,000

   Adjusted

115,045 ± 93,385

160,203 ± 118,218

116,909 ± 33,813

62,953 ± 18,602

72,326 ± 20,661

68,164 ± 16,411

  ∆sales (%)

11.3 ± 26.4

11.9 ± 29.0

16.7 ± 23.6

−14.3 ± 26.6

−3.0 ± 23.2

−9.0 ± 21.4

   

ρ = 0.122, P for trend = 0.254

  

ρ = 0.118, P for trend = 0.266

   Adjusted

8.6 ± 23.6

6.9 ± 27.3

13.0 ± 22.8

−12.5 ± 26.4

−2.9 ± 23.3

−7.5 ± 22.0

   

ρ = 0.109, P for trend = 0.304

  

ρ = 0.105, P for trend = 0.326

  1. Data are represented as mean ± standard deviation
  2. ∆sales is the percent increase in sales on one day in 2007 as compared with the sales on the same date in 2006; adjusted values of sales in 2007 are ∆sales adjusted for relative changes in the number of total monthly visitors in August to November of 2007 from the year-earlier months; P for the trend was tested by Spearman’s rank correlation coefficient (ρ)